A conversation with Sergio Momo that reveals Xerjoff not as a brand built for speed, but as a universe shaped by time, structure, and cultural intention -where luxury is never rushed, and perfume extends far beyond the bottle.

At TFWA Cannes 2025, where fragrances often arrive pre-packaged for instant seduction, there was a moment that resisted the rhythm of the fair. Away from the noise of launches and slogans, a slower conversation took shape. One rooted not in trends, but in intention. Hamid Merati-Kashani Sitting across from Hamid Merati-Kashani, perfumer and co-founder of Fabbrica Della Musa, it became clear that this was not an interview designed to extract soundbites. We didn’t speak about

Fascinantul univers Atelier Rebul ajunge, în sfârșit, în România.  Iar odată cu el, se deschide un nou capitol olfactiv pentru comunitatea Notorious Stories . Pentru mine, Atelier Rebul a fost exact acest tip de întâlnire: neașteptată, dar perfect aliniată cu sensibilitatea mea pentru brandurile cu istorie și rafinament. Descoperirea acestui brand nu a fost pentru mine o simplă întâlnire cu parfumeria, ci cu o întreagă istorie. Atelier Rebul este genul de brand pe care îl r

Sometimes, perfume does not come from flowers, but from stone. Not from the inspiration of sweet and fresh scents, but from the warm revelation of divinity. Deus ex Petra 21 is one of them — a flame rising from stone, a scent that no longer hides, but manifests itself olfactorily. Since 2005, Olivier Durbano has been writing the most beautiful fragrant poems inspired by the legends and symbolism of stones, those mysterious elements that have accompanied us since the beginni