A conversation with Sergio Momo that reveals Xerjoff not as a brand built for speed, but as a universe shaped by time, structure, and cultural intention -where luxury is never rushed, and perfume extends far beyond the bottle.

At TFWA Cannes 2025, where fragrances often arrive pre-packaged for instant seduction, there was a moment that resisted the rhythm of the fair. Away from the noise of launches and slogans, a slower conversation took shape. One rooted not in trends, but in intention. Hamid Merati-Kashani Sitting across from Hamid Merati-Kashani, perfumer and co-founder of Fabbrica Della Musa, it became clear that this was not an interview designed to extract soundbites. We didn’t speak about