At TFWA Cannes 2025, where fragrances often arrive pre-packaged for instant seduction, there was a moment that resisted the rhythm of the fair. Away from the noise of launches and slogans, a slower conversation took shape. One rooted not in trends, but in intention. Hamid Merati-Kashani Sitting across from Hamid Merati-Kashani, perfumer and co-founder of Fabbrica Della Musa, it became clear that this was not an interview designed to extract soundbites. We didn’t speak about

In a world oversaturated with fleeting trends and mass production, HEDARE stands tall like a sculptural silhouette—unapologetically bold, elegantly refined, and infused with purpose. Behind this Romanian fashion house is a creative force who has turned personal vision into timeless statement pieces that empower women to own the room. At first glance, HEDARE's aesthetic is captivating: architectural leather corsets, impeccably cut shirts, sculptural handbags. But at its core,

Interview with Sascha Moeri, CEO of Carl F. Bucherer Writing about an iconic brand is always challenging and overwhelming. You want to bring forward something original, that has never been said about that brand; you want to unveil the mystique that has brought the huge success to its doorstep; you want to reveal the secrets that allowed it to stand the test of time… At every step of the way, you are confronted with the fear that so much of what you feel and think will remain

Together Talking to an extraordinary artist like Lorenzo Quinn is an experience that changes you to the core. Listening to his soothing, profound voice, gently reminiscent of the voice of his legendary father, is like a deep well of treasures that keeps on giving. He talks about life, art, sustainability, actions of kindness, nature, inspiration and dreams with the innocence of a teenager but, at the same time, with the knowledge and wisdom of an ancient Zen master. His tale

The House of Lesquendieu is one of those brands that are viewed as "perfumery gems" in the industry, with an impressive history behind and most certainly a bright future ahead. Everything began in 1900 when Joseph Lesquendieu , a visionary French pharmacist with a passion for fragrances established his own business in Paris in the form of a perfume and cosmetics company. For more than 70 years, this brand has been praised and appreciated all over the world for the quality o

It’s always a pleasure to discover new niche perfume houses and hear the stories behind them. Last year at the Tax Free World Association 2019 in Cannes, I made the acquaintance of Gianluca Zin, the creator of the mysterious brand Venezia 1920. We spent around 5 hours talking about the story behind this brand. Venezia 1920 is not simply a niche fragrance house - it is a souvenir that brings together all the memorable impressions that you've had of Venice. Now, I've been luck

I’ve met chef Ludovic Fontalirant in Paris, he is the founder of this great pastry “Le Temps et Le Pain”, a great Shop for authentic French croissants and bread, but also the gourmet creator of this Bakery, serving up both sweet and savory fare in Paris. First of all, you need to know that Ludovic is now writing his first book as a pastry chef. I invite you to this journey where he answered some of my questions while being in Paris, this January. Why did you become a chef? It

I invite you to meet Antoine Lie, the world's most dedicated perfumer, Antoine was raised in Strasbourg, France, where he studied chemistry before moving to Grasse to study fragrance at Givaudan under Jean Carles. After an apprenticeship to famous teaching master Jean Guichard, Antoine spent time in both France and the United States, where he was involved in developing worldwide hit fragrances such as Armani Code and Versace Crystal Noir , but a yearning for greater creative