The market of niche perfumery is currently populated by brands that have years and years of tradition behind them. The majority of these brands started their business when I was still a tiny star in the Universe. So, they have stories to tell, illustrious ancestors to prove their value and a whole lot of expertise to base their new creations on.
Moreover, the richness of their history is often intimidating and our mind is impressed by their sustained success over the years. So, in a way, it is easy to conclude that these power perfumery houses have “all their ducks in a row”, and luck is – by default – on their side.
In this day and age, it takes a lot of courage, a drop of insanity and endless dedication to start a new perfume business from the scratch. If we were to picture in our mind a huge building of niche perfumery brands, we most certainly must give tribute to the old Houses and their traditions and know-how. But, just like with our Christmas trees, we need a topper, a star or an angel to put on top of the tree, something to lead the way and cast a shining light into the future.
We are, therefore, ever so curious when a new brand comes out of the darkness, especially one that has such an interesting, intriguing story to tell.
ALENDOR, founded in 2020, is a brand that originates in Germany and combines French mastery of perfume and know-how with the passionate dedication of its founder, Tanya. She completed her education in Russia, Germany, and Hong Kong and after traveling the world, Tanya Ekaterinina (born in Siberia and raised in Saint Petersburg), decided to settle down in Germany.
It was that precise moment that marked a turning point in her life because she embarked on a journey that was in total alignment with her life-long passion for plants, spices, and fragrances. She wanted to bring together the finest ingredients from around the globe and create luxury scents that would offer the most amazing and thrilling perfumed experiences.
She had a successful career, managing the intricate business of an international electric engineering company and various industrial design projects. Then, in 2020, at a time when the world seemed to implode and businesses were closing down at a scary pace, Tanya launched ALENDOR, in an act of bravery based on an eccentric leap of faith.
Of course, one can argue that it is easy to be brave when you associate yourself with legendary creators such as Nathalie Feisthauer. And rightly so, Nathalie is one talented, “perfumer extraordinaire” that – at least in my eyes – can do nothing wrong. Just like the mythical King Midas, everything she touches turns to gold. Her skills are only equaled by her incredibly sweet personality and her bubbly way of interacting with people.
Nathalie Feisthauer put to work her creative genius that has previously given birth to worldwide famous fragrances like Blue Cedrat and Luxe Champaca for Comme des Garcons, Delicious Closet Queen and Putain des Palaces for Etat Libre d’Orange, Honour Man for Amouage, Gardenia Petale for Van Cleef & Arpels, and L'Eau des Merveilles for Hermes and many, many more...
As the creative director of the brand, Tanya was inspired by her childhood adventures, not far from Lake Baikal, a region blessed with beautiful forests, lakes and mountains. It seems that the mysterious atmosphere and freshness of these landscapes are reunited in ALENDOR fragrances, each and every one of them being a powerful statement about the beauty of nature.
According to the founder, ALENDOR fragrances are a unique blend of oils sourced from the world’s capital of perfumery, Grasse, skillfully accomplished and produced in France.
All the scents in the first collection have a concentration of between 24% and 26% pure fragrance. It took three years to complete the creative process for the first three luxury perfumes of the brand dedicated to male customers:
Taboo - a fresh and unexpected fragrance infused with cardamom and spices, the key notes are Grapefruit, Absinth, Cardamom, Blackcurrant, Oakmoss, and Benzoin Resinoid Siam;
Wild Night – a deep, sexy, masculine tobacco fragrance with notes of Calamus, Geranium, Tobacco, Tonka Bean, Mate, and Vetiver;
Silence - a masculine perfume at heart, with a lasting and playful presence. Key notes are Black Pepper, Bergamot, Lemon, Cedarwood, Tonka bean, Patchouli, Musk.
I could go on and on describing these little gems of modern perfumery but I will not spoil the surprise for you. Suffice it to say that they are all incredibly rounded, profoundly impressive perfumes that, in spite of their original presentation, are suitable for women, too. Mind you, not any kind of women, but those who are strong, confident and outgoing.
They are most appropriate for the upcoming season, loaded with joy and spices and celebrations. I can say that their magic formula hides a secret gift, the gift of making us feel connected. Connection is why we are here. From birth, we are all hardwired to connect with others, it’s what gives purpose and meaning to our lives.
ALENDOR fragrances will facilitate for us that feeling of connection, while cultivating authenticity, gratitude and joy. Maybe it is the Russian spirit in them, that abyssal Russian soul all wrapped up around the French timeless elegance and creativity….it is for them to know, and for us to find out…
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