Everything in life is art. The way you spend your evenings, how you embrace your mistakes, your signature scent, and the way you walk through life. The way you dream with your eyes wide open, the smell of a fresh start and ambition early in the morning, the nostalgia written in the dark of the night, and the way you feel. Perfume is liquid art.
I am a simple woman with a burning passion for art. There are two things which make my heart burst with trepidation: paintings and perfume, but sometimes art offers too little accessibility. Art galleries close at unfriendly hours for a nocturnal spirit like me. That's why I'm grateful for having my own gallery in a drawer.
Abstract art is the place where the word “impossible” doesn’t take space. There is no wrong or right, just a doorway to creation. This makes D’OTTO’s perfumer, Paolo Terenzi, a purveyor of olfactory fantasy. His perspective towards art transformed him into the best art dealer. His skills and perseverance raise him to the rank of hero. The number eight is the only constant in their immeasurable creation process. Otto means eight in Italian. It may be a simple number or the infinite, depending on human courtesy and imagination. It is the beginning and the end, the limit and the eternal.
Before you convey yourself to a kingdom of the olfactory sense, you have to ask yourself a few questions: Do you believe in the mystical significance of numerology? Have you ever dreamed of owning a Mondrian? Or maybe a Pollock?
D’OTTO perfumes are the liquid harmony between scent, art, numerology, and charm. Each perfume intrigues art connoisseurs and perfume enthusiasts simultaneously.
The fragrance’s names are inspired by Jason Pollock’s fascination for numerology. Each one of his paintings wears a certain number. For instance, his “31” artwork is translated into the D’OTTO perfume 1+7. The painter, notorious for his “drip technique”, is the source of ingenuity for this fougere perfume, with citrusy notes. Until this fragrance, I wasn’t sure about creating images in my mind using the olfactory sense.
The attention to detail never stops growing for the four experts who collaborate for D’OTTO.
Is there anything more puzzling than a simple, black square? The “2+6” fragrance encapsulates the mystery of Kazimir Severinovič Malevič’s painting and transposes it into a woody scent. Smelling it, I can imagine anything so vividly, from a little black dress to the most wonderful book cover emerging in the color black, or the nothingness I see when I close my eyes. It can be everything and nothing, at the same time.
“3+5”, just as Paul Klee’s balloon, raises exquisite into the air. With floral notes and hints of mystery, the fragrance successfully seduces perfume lovers with its promises, the assurance of intense olfactory joy.
Piet Mondrian’s artworks have been hanging upside down in various galleries for 75 years and will continue to do so because of the fear of not being damaged. “5+3” is fearless. It can be untamed or kept hanging on walls. This is a perfume that transforms empty hallways into museums with its honey, Tobacco, and Florence Iris.
“6+2” is a simple scent. Just as simple as quantum physics. Its wood and amber make its notes melt into one another, yet be strong and different, like Kandinsky’s colors. This perfume has an inimitable abstraction.
Mark Rothko’s number eight is playfully conveyed into D’OTTO’s “7+1” woody fragrance. It is a manifesto dedicated to the color red, to sophistication, and the faith that there is a shade of red for every woman, although every single one of these perfumes is unisex.
Trying to describe D’OTTO using a single word, it would be exclusivity. Not only that their scents are only being sold in Selfridge’s, but the uniqueness that they behold is beyond rarity.
The perfume bottles themselves are masterpieces. It is something that takes pride of place on a beauty shelf.