In recent years, niche perfumery has become an increasingly sophisticated field, where choice is no longer determined solely by olfactory preferences, but also by the stories and cultures behind a fragrance. Within this landscape, Marab Perfumery has developed its own concept, bringing together creations that bridge the gap between tradition and modernity. With a portfolio strongly inspired by the refinement of oriental perfumery and a selection that emphasises creations with

At TFWA Cannes 2025, where fragrances often arrive pre-packaged for instant seduction, there was a moment that resisted the rhythm of the fair. Away from the noise of launches and slogans, a slower conversation took shape. One rooted not in trends, but in intention. Hamid Merati-Kashani Sitting across from Hamid Merati-Kashani, perfumer and co-founder of Fabbrica Della Musa, it became clear that this was not an interview designed to extract soundbites. We didn’t speak about w

When talking about niche perfumery brands that are “out of the box”, unusual and often exceptional, one name comes to my mind: Etat Libre...