A conversation with Sergio Momo that reveals Xerjoff not as a brand built for speed, but as a universe shaped by time, structure, and cultural intention -where luxury is never rushed, and perfume extends far beyond the bottle.

At TFWA Cannes 2025, where fragrances often arrive pre-packaged for instant seduction, there was a moment that resisted the rhythm of the fair. Away from the noise of launches and slogans, a slower conversation took shape. One rooted not in trends, but in intention. Hamid Merati-Kashani Sitting across from Hamid Merati-Kashani, perfumer and co-founder of Fabbrica Della Musa, it became clear that this was not an interview designed to extract soundbites. We didn’t speak about

Interview with Sascha Moeri, CEO of Carl F. Bucherer Writing about an iconic brand is always challenging and overwhelming. You want to bring forward something original, that has never been said about that brand; you want to unveil the mystique that has brought the huge success to its doorstep; you want to reveal the secrets that allowed it to stand the test of time… At every step of the way, you are confronted with the fear that so much of what you feel and think will remain

Together Talking to an extraordinary artist like Lorenzo Quinn is an experience that changes you to the core. Listening to his soothing, profound voice, gently reminiscent of the voice of his legendary father, is like a deep well of treasures that keeps on giving. He talks about life, art, sustainability, actions of kindness, nature, inspiration and dreams with the innocence of a teenager but, at the same time, with the knowledge and wisdom of an ancient Zen master. His tale