Anomalia Paris wants to be a pure poem of universality, freedom, and versatility. It leads on a journey that is meant to support, excite, energize, and inspire the traveler – with all his quirks, his ever-changing states, his different moments, and his multi-faceted life personality.
We as human beings are prone to change and versatile by nature. The flow of time, mood, feelings, and events affect the way we open up to the world. Anomalia Paris believes that the most beautiful of freedoms is our continuous change.
Throughout our lives, we strive to think as needed, as we are told, fitting into certain patterns just to meet certain norms/habits. Thus we lose the freedom with which we have been endowed, we lose ourselves.
Anomalia Paris is a brand built on the principle that all people have the potential to express themselves freely, regardless of their personality traits or physical appearance, and that beauty begins the moment we decide to be ourselves. For this reason, the perfumes created are versatile, matching our alter egos, our different moments, and our moods. People are versatile by nature – a fact that Anomalia Paris proposes to celebrate using the house's creations.
Freedom to choose and the art of living are essential values for the Anomalia Paris. It urges you to reveal your character, subtleties, and dualities, to achieve the ultimate luxury of freedom. At Anomalia, perfumes are an ode to versatility, they mean beauty, mood, and freedom.
Beauty begins the moment we decide to be ourselves. Entering the Anomalia Paris game we have the opportunity to try the set of beauties and characters it contains, hidden in bottles and designed to encourage us to find/choose the best option for us. The art of living can be seen as diving into the unknown and uncovering something unforgettable, our essence.
The passage of time, our moods, and our experiences change the way we present ourselves to the world, and Anomalia is created to accompany and inspire us, regardless of our facets, peculiarities, moods, and states.
Anomalia Paris is oriented towards anything that deviates from the norm, from regularity, from the rule, from the classic recommendations regarding wearing perfumes according to the season, for example. It is meant to change the codes of today's perfumery, reminding us that what is seen as the norm today was banned yesterday, and what is considered abnormal today will soon be the new rule.
This new brand resonates strongly with absolute freedom, with the freedom to be ourselves, to be the version we aspire to become. The possibility to reveal our imperfections and changes, to love all the contradictions that constitute and represent us, the assumption of emotions and the acceptance of our nature, that of a being in continuous evolution – this is true freedom in the vision of Anomalia Paris. And the standards are in a constant state of evolution, of change.
The new French perfume brand Anomalia Paris was born between Paris and the Cote d'Azur, being imagined, designed, and worn by Elena Spirina. It debuted with a collection of seven powerful fragrances. The creations were designed for the curious and passionate, for those who like to play with the ambivalence of genres and norms. In a way, it is the courage to be "wild and luxurious".
The seven perfumes created by Elena Spirina, founder and artistic director of Anomalia Paris, are Abed, Aquatic Ozonic, Cérémonie, Entre-Acte, Jardin Humanistes, Narcotic Bohemic, Rock Rose. Each Anomalia Paris perfume can be seen as a piece of art that awakens a special emotion in us and allows us to be closer to all those who animate us during the day. The seven bottled essences are seven moods, seven personalities, and seven stories. They induce the feeling of freedom, each in its distinct way.
Each of the seven Anomalia Paris liquid creations can be worn alone or in mix&match and they all blend perfectly. We can use several perfumes on the same day, changing them according to our mood, as Elena recommends.
The philosophy and artistic vision of Elena Spirina, documentary film director, can be found inside this house, in her creations. For Elena, perfume is an invisible and sensitive art form that allows the expression of beauty and emotion. She confesses that it gives her great pleasure to create fragrances that capture the essence of emotions and beauty.
Anomalia Paris is a special sensory experience, where music is a vector of emotion. Here, the emotion, essence, and story of each fragrance are found in the musical pieces that bear their names.
At Anomalia Paris, everything is made in France. The perfumes are designed in Grasse, one of the most famous perfumeries there.
Elena Spirina imagined the design of the bottles and caps at the intersection of vintage and contemporary. The shape of the bottle is inspired by his collection of vintage perfumes and the cap celebrates the perfect imperfection as its appearance changes depending on the angle of observation. His perception, of course, also depends on our state of mind.
Anomalia Paris also stands out through the art of fire – the scented candles and the art of water – the reed diffusers with their elegant shape that pay tribute to the versatile essences of Anomalia. It creates a lifestyle by providing fabulous home decor – flower vases and table decorations for your most precious moments.
At Anomalia Paris, it's all a matter of choice and mood when we say Anomalia Paris we mean freedom, beauty, and love – essential elements/states in everyone's life.
Anomalia Paris is a genderless brand that appreciates French know-how and pays attention to ecology. Those here are convinced that the new luxury is found in sustainability and recycling. This is why the bottles, candles, and diffusers are all refillable and plastic-free. They believe in the second life of objects and do not want to produce single-use objects, which is why the containers/flasks, made of high-quality glass in prestigious French glassworks, once used, can be easily recycled into a vase or in a very chic bowl for storing small items.
So remember to choose freedom, be yourself, and express yourself freely! Get inspired by the Anomalia Paris! The experience will be like a unique, special journey.
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