A conversation with Sergio Momo that reveals Xerjoff not as a brand built for speed, but as a universe shaped by time, structure, and cultural intention -where luxury is never rushed, and perfume extends far beyond the bottle.

At TFWA Cannes 2025, where fragrances often arrive pre-packaged for instant seduction, there was a moment that resisted the rhythm of the fair. Away from the noise of launches and slogans, a slower conversation took shape. One rooted not in trends, but in intention. Hamid Merati-Kashani Sitting across from Hamid Merati-Kashani, perfumer and co-founder of Fabbrica Della Musa, it became clear that this was not an interview designed to extract soundbites. We didn’t speak about

CZAR Fragrances positions itself in the olfactory sphere as a niche fragrance brand. The CZAR brand name evokes a sense of Russian opulence. Although the company is from Kuwait, it draws inspiration from Russia's rich history and cultural greatness. CZAR embodies a sense of luxury, sophistication and a touch of mystery, reflecting the essence of the house fragrances. CZAR Fragrances stands out for its unwavering commitment to quality and innovation. CZAR Fragrances is a name

The Hermès girls understand that perfume is not something that defines your essence, but rather a magical window that allows your...

In my wildest dreams, I have the courage to paint my reality in the nuances of my wishes. Most certainly, every single one of us has...

The story of this perfume makes its debut at the heart of the Earth, whispering the love story between a sense and an element that...

You may remember Amouage, the exclusive perfume house in Oman, which captures the opulence of the Orient - that part of the world where...

Remember L'ADONÉ Parfums, the niche perfumery brand founded in 2016 by Leila Ayach, which I told you about last summer? Environmentally...

Inspired by the reality of the moment and also from ancient cultures, the new fragrance brand "Monreale" conveys the knowledge of elegant...

When we say Australia, our minds are invaded by the endless blue of the shores, the endless expanse of reddish land, the charm of dense...

Perfume is an expression of identity. We smell stunning, we feel great, and it is a mandatory accessory for a gracious frame of mind. Can...

My love for perfumes has taken me on many unbelievable adventures, in beautiful places around the world. But, as it turns out, although...

In my constant search for mind-blowing fragrances, I often come across traditional niche brands that have a complicated lineage and...

Syrian theologian St. Ephrem, who lived in the fourth Century, believed that Divinity has its roots in scent. “Through smell, human and...

When talking about niche perfumery brands that are “out of the box”, unusual and often exceptional, one name comes to my mind: Etat Libre...

The American Constitution is the only one in the world that states the right of every citizen to “pursue happiness”. This provision...

Part of my job as a Brand Ambassador for niche fragrances is to identify scents that are out of the ordinary, scents that will blow my...

Whenever I prepare to attend an international perfumery fair (like, for example, the ESXENCE- The Art Perfumery Event in Milan, 15-18...

I have always been fascinated by the people with special talents or skills, as they call them. It is said that “talent is God’s gift to...

I have always considered myself as a kind of storyteller. Since my childhood I was captivated by stories, and I was also in awe of the...